Online shopping is really booming now a days. Since it's pandemic most of us preferred to shop online. There's a lot of e-commerce in the Southeast Asia but there's one that stand out.
Among all e-commerce marketplaces, Shopee – stands out as a popular name – is thriving in all aspects of e-commerce in SEA.
Shopee, founded in 2015 by Singaporean SEA Group (formerly known as Garena), is an E-commerce platform specializes in the Southeast Asian market. With just four years in operation, Shopee has become the top E-commerce platform in the region with more than 8000 employees across 8 countries in SEA, Taiwan, and Brazil. Many competitors must be wondering of why Shopee become so successful so quick.
Shopee is still the most visited site and the application with the most active users across Southeast Asia. Here are some factors why Shopee became successful.
It's user friendly- It's accessible, smart and user friendly interface.
Investment and great revenue- Shopee’s GMV grew from $41MM in the last quarter of 2015 to reach $3.4Bn in 2018’s last quarter. By the start of 2019, Shopee was the clear leader in Southeast Asia’s E-commerce mobile shopping.
Nonstop promotions- It has a lot of alluring offers that buyer's hard to resists.
Mobile first strategy- Mobile shopping was on the rise back then but hadn’t reached its mature point. But Shopee prioritized mobile users while other competitors focused using other platforms. Until Shopee launch the e-commerce in the form of applications.
Shopee is doing well on its own for E-commerce startup. As the Southeast Asia market is growing bigger day by day, new strategies and campaigns are on its way to compete with local and international competiton. Shopee to step up in the e-commerce game and take the lead.
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